L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color

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$19.74
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Color:LB02 Extra Light Natural Blonde |  Size:Pack of 1

Product Description

Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair color.

Brand Story

By L'Oreal Paris

From the Manufacturer

Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert.

If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives.

Phone: 1-888-768-2914

Monday-Friday, 9:00 AM-5:30PM ET

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  • SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk & shine.
  • FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black.
  • L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.
  • LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
  • L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care & cosmetics.